Coaching the Conversion™ Platinum Edition

10x Sales Pages v2

IF THERE WAS A WAY TO TAP INTO YOUR EXISTING SKILL AS A POWERFUL COACH OR COURSE CREATOR TO ACHIEVE RECORD BREAKING LAUNCHES WITHOUT SELLING YOUR SOUL...WOULD YOU FINALLY FEEL CONFIDENT ENOUGH TO SCALE UP YOUR MARKETING AND SALES EFFORTS?

Total, non-BS value: $5,094

Everyday Price: $2,997

COACHING THE CONVERSION PLATINUM EDITION

Let’s get something out of the way.

Until (or unless) you feel totally confident, empowered and pumped up about planning your launches, strategizing your funnels, and writing your copy; there’s a hard ceiling on how much revenue your program will generate.

Not our rules. Law of nature.

Don’t @ me.

Yes, your audience may be “resonating” with your IG stories and love the sh*t out of you and the value you’re dropping on your feed.

But that will only ever attract and convert the “Most Aware” prospects in your ecosystem.

The folks who love you enough to say “f-ya” with nothing but a DM and a paypal link.

Can you sustain? Maybe.

Can you grow? I wouldn’t bet on it.

And if you’re truly in this game for the long haul… wanting to transform as many lives as possible while cementing your status as a legendary fixture in your industry…

Your marketing (and your copy) is gonna have to catch-the-eff up to your ambition.

And yea… we get the low-key resistance.

Game-changing invitation for high-integrity coaches, consultants and course creators who want to whisky-clink to record-breaking launches and sales funnels without resorting to the cringe-worthy bullsh*t of their morally-bankrupt competitors …

The Coaching The Conversion framework has been shared with the audiences of:

If you’re reading this, chances are that until now, planning your launches and writing your copy has felt like a painful exercise in “let’s pretend I’m a direct response copywriter.”

If that’s the case...

Take a deep breath.

Pour yourself a glass of something awesome.

Cos’ this one goes out to all the badass coaches and transformational leaders who’ve wrestled all day long with a g-doc pretending to be something they’re not. Or worse… the ones who’ve resisted doing it altogether…

Spending 100+ hours creating a magnum opus of a program, awkwardly posting about it on facebook with a “hey y’all! It’s here!" -- and then inwardly crying as your countdown timer hits zero and you’ve barely made enough sales to cover your Kajabi bill…

All followed by the mandatory kitchen floor breakdown as your partner passive-aggressively suggests you update your Linkedin profile and start “looking for a real job”.

READY FOR SOME REAL-TALK?

Your copy is the single most important part of your sales process.

Because no matter what kind of funnel or launch you’re running…

… webinar funnels

… challenge funnels

… three-part video series

… or even just a bunch of low-key launch posts driving to a sales page or booking cal

All of them have costco-sized appetites for the ONE thing that actually makes them tick.

The copy.

Without it, all those funnels you’re planning are just pixels on a page.

A bunch of empty boxes on a lifeless chart.

Without the flesh and bone, and beating heart that actually makes prospects take action.

So yea. The copy matters. But contrary to popular belief…

You’re not meant to labor over your MacBook throwing down bulletproof coffee like a Dave Asprey super-fan while listening to binaural beats and taking brain drugs with bad names.

And as an ambitious coach, course creator and business owner who has clients to serve, programs to create, and team members to lead…

Spending countless hours second-guessing something you’re not confident in just won’t cut it.

Nor will drinking away your dissonance with a self-repenting swig of Johnnie Red, pretending that what you just wrote is anything more than glorified manipulation. #notyou

Yet it’s important to get right. And get right, fast.

Because after working side-by-side with the world’s top course creators and coaches over the past decade… every one of them will tell you how much of a difference maker it truly is.

“Ry Schwartz has been my not-so-secret weapon for six years. He’s the copywriting genius behind five separate multi-million dollar sales pages for my digital course launches. In my early years, way before I could afford to hire Ry, I invested in learning how to craft my own copy. I knew that copy was the lifeblood of any business and when you know what to say and how to say it, you instantly connect with your audience. Copy creates connection and connection creates conversions. I learned that from Ry.”

Amy Porterfield,

Creator of Digital Course Academy

HE'S THE COPYWRITING GENIUS BEHIND FIVE SEPERATE MULTI-MILLION DOLLAR SALES PAGES FOR MY DIGITAL COURSE LAUNCHES.

I KNOW MY COPY IS CRAZY IMORTANT... BUT I GOTTA BE HONEST... THIS JUST DOESN'T FEEL GOOD.

"I've worked with Ryan on numerous successful launches and his ability to write email copy that gets someone to buy is second to none. You would be crazy not to grab anything he puts out on the subject."

Chris Evans,

Co-Founder, Traffic & Funnels

YOUR COPY IS THE DIFFERENCE BETWEEN PLANNING YOUR NEXT TEAM OFF-SITE AT A BEACHSIDE RESORT IN TULUM... OR SHOULDER-SHRUGGING ON YOUR POST-LAUCH ZOOM CALL WONDERING WHERE THE F*CK THINGS WENT WRONG ...

And contrary to what you may have experienced…

Planning your launches, strategizing your funnels, and writing your sales pages and emails (aka the sh*t that actually makes the Stripe account move)...

Shouldn’t be a self-contracting exercise of “how much can I get away with before I cringe at my own awkwardness”.

It should be the most empowering, exciting, and expansive moment in your business.

It should be where you get to spill your truth on the page; create magnetic resonance with your perfect clients, and strategically coach them through the transformation between Point A and Point Buyer.

In short, achieving minimum viable mastery at this craft is a passport to…

being able to sit down with your Six Sigma mushroom coffee at 8:45am… load up an email in your ActiveCampaign by 9:06am… and having sales notifications hit your Stripe account by 9:10am. (true story).
never feeling bottlenecked again by the main driver of every successful launch and funnel… or having to tax your network for a “super talented but cheap” copywriter (aka something that doesn’t exist) two weeks before your “thing” is s’posed to go live.
never having to push out launch dates, inform partners and affiliates that “things have shifted” or tell your business coach that “things just weren’t in flow” as the launch that felt so aligned just a few weeks ago crumbles under the weight of what’s actually needed to execute it like a pro.

So yea… being able to write transformational copy across your launch and funnel assets is game-changing.

For you and your future students and clients who wouldn’t have otherwise enrolled if it weren’t for that cathartic closing day sales email that “so got them”.

But because of your strained relationship with copy (aka the minor PTSD of that g-doc taunting you with each cursor blink)…

Let’s first sit down, break some digital bread, and broker a much needed peace treaty.

4 CRITICAL MINDSET SHIFTS YOU GET TO MAKE RIGHT NOW TO WRITE FASTER, MORE NATURAL AND HIGH-CONVERTING FUNNEL COPY.

If you thought your marketing (which really means your copy) was important last year, then not sure how anything can rank higher in an even more digital world.

Everyone’s online.

That gym owner who got shutdown is now selling online fitness programs.

The salesperson at that boutique fashion shop is now selling her services as an “online stylist for busy entrepreneurs”.

Your neighbor down the street. The one who was teaching high school algebra and didn’t even know how to turn on her MacBook without harassing the Genius Bar, now has a Yeti mic, a pro Zoom account and an online course selling gluten free pizza recipes to families who’ll sadly never know what real crust tastes like. (weep for them).

In an increasingly saturated online world, copy becomes your best and only defense.

It’s the last samurai in your war against mediocre marketing.

And one you oughta gain outcome-based mastery over before glutenous crust goes extinct.

YOUR COPY IS THE X-FACTOR IN AN EVER-SATURATED DIGITAL WORLD

Simply put, if you’re responsible for generating revenue in your business, you’re responsible for taking ownership over writing your launch copy. And fast.

But the process isn’t supposed to suck.

Writing launch copy can and should be one of the most rewarding and exciting tasks in your business. It’s the most intimate thing you can do with your audience with your pants still on.

And if you’re still not taking at least partial ownership of this critical task, you’re essentially straight-jacketing your business and deferring responsibility to a member of the only remaining profession where it’s still cool to drink before noon.

Sure, at some point there may be a time where you’re in a position to bring in a skilled and experienced copywriter to help shoulder the load.

But if you haven’t even achieved minimum viable mastery over the craft, how will you know if what you’re getting is even good?

How will you know you didn’t just spend 15k on a flaming piece of sh*t that couldn’t sell a 20 year single malt to Don Draper?

So ya… deep breaths.

I know it’s not what you wanted to hear. Or maybe it’s exactly what you wanted to hear.

But either way, here’s why it isn’t so bad for you…

IT'S MEANT TO BE WRITTEN BY YOU

For real. You don’t.

And chances are, you don’t have time to hone your skills for years before getting results.

you’re launching programs, courses and membership sites NOW.
you’re setting brave new revenue targets on team Zoom calls NOW.
you have Trello cards called “write email sequence’ that need to be dragged into the done

column NOW.

You can’t treat copy as some isolated skill that you only get to bring into your funnel later.

Later when?

After you’ve suffered back-to-back launch flops, taxing your team’s confidence, burning your email list, and having your affiliates wondering how-the-eff they got charmed into diving headlong into a well-branded dumpster fire in the first place?

You don’t need -- nor do you have time to cultivate Malcom Gladwell-approved mastery.

But what you DO need is to gain OUTCOME BASED MASTERY over the most critical, cash-changing funnel and launch assets for selling more programs, enrolling more clients, and leaving cubicle hell (and all your doubters) as mere specks in your diamond-studded rearview.

So we’re not gonna ask you to write out old school sales letters by hand.

Is doing that useful?

Sure. Maybe. A little.

But unless you have a strong wrist and a soft spot for misogynistic ads and doctors who claim cigarettes can extend lifespan… that’s not what we’ll be going for here.

We’re also gonna remove all the secretive, esoteric, “sounds cool in theory but not in practice” fluffery… and instead lean on…

Proven frameworks, templates and techniques that DIRECTLY and IMMEDIATELY impact your ability to generate profit the same day you learn them.

And best of all, we’re gonna do it all without deviating too far away from your natural talents or “zone of genius” as a coach, leader or course creator.

YOU DON'T NEED TO HAVE STUDIED COPYWRITING FOR 5+ YEARS TO WRITE AMAZINGLY PROFITABLE COPY IN YOUR FUNNELS AND LAUNCHES

Ever wonder why some of the world’s most legendary copywriters and marketers (think Robert Collier, Maxwell Martz, and Napoleon Hill ) were also personal growth badasses (aka coaches)?

Here’s why:

Copywriting has little to do with wordsmithing, magical phrases, or “secret” trigger words that I’ll only tell you if you buy “copywriting guru secrets for dumb people” by 11:59 pm tonight.

At the core, it’s nothing but the art and science of recognizing WHO your prospect must become by the end of the launch, funnel or marketing experience…

… and then strategically coaching the behaviors, actions, attitudes, beliefs and reframes to help them become that empowered buyer with as little friction as possible.

Nothing more. Nothing less.

Blunt-force persuasion is a cheap trick used to make a quick buck. Does it work? If a quick buck at the expense of your customer (and your ethics) is considered “working”... then maybe... a little.

But our focus with the Coaching The Conversion™ method is in ethically and naturally facilitating the transformation between Point A and Point Buyer.

In being willing to recognize, witness, and attune to your prospect’s starting point; on a deep emotional, mental and even spiritual level…

And then using our marketing and sales experience to quite literally coach them into a new set of beliefs, identities, and commitments where moving forward is more natural and empowering than back-tracking. Pretty cool, right?

And the truth is…

A skilled coach or leader will ALWAYS stand a better chance at getting a conversion than a sleazy salesman. As long as you know how to properly apply those skills across a funnel or launch.

YOU CAN LEVERAGE YOUR EXISTING TALENTS AS A COACH OR EDUCATOR TO ENGINEER MASSIVELY PROFITABLE PRODUCT LAUNCHES AND FUNNELS

“First off, a huge thank you! I did the MVF inside 10x Launches last month and it really, really resonated. We enrolled 12 guys into our program, which was a record.

Our biggest month before March was 7 enrollments, so we surpassed that by 71%!! Amazing. THANK YOU. Coaching the Conversion is 100% aligned with me, and it was the easiest thing I’ve ever implemented.

61 pages of copy just flew out with the templates, the passion, and the empathy you coached me to coach with!”

Sarah Jones

Lead Coach and Founder of Introverted Alpha

SARAH JONES BREAKS PREVIOUS MONTHLY REVENUE RECORD BY 71%

“I just used the theme plates in 10x Launches and literally 10x my Launch. Thanks guys.”

“I have launched three programs in the past, this was my 4th. It’s called The Limitless Life Experience, it’s a business growth program that is very much focused on personal development as the foundation for everything else. I sold 52 spaces, grossed £47,500. I loved the format videos, they were really easy for me to tweak to fit my needs but mostly I LOVED the idea of coaching the client through the process. That is my job so it made it all really easy to apply.”

Suzy Ashworth,

Transformational Leader & Coach

SUZY ASHWORTH SOLD 52 SPACES AND GROSSED £47,000 USING THE COACHING AND CONVERSION PROCESS

“Just got off a call with a prospective client for a webinar sequence of landing page + email campaigns. I walked her thru A) conversion copywriting process and B) the concept of coaching the conversion. Pitched an at-the-high-end-for-me price… and because that’s *exactly* what she wants (especially the coaching the conversion part)... she said yes. Without blinking."

Laura Lopuch

Copywriter

LAURA LOPUCH BUMPED HER PRICES AND CLOSED A NEW PERFECT CLIENT

KINGSHUK CUTS HIS LEARNING CURVE BY HALF A DECADE AND LANDS HIS DREAM GIG

“Ry’s a deadly sharp copywriter and a fantastic teacher. Early in my career, I remember being ambitious, motivated, and completely overwhelmed. There were so many copywriting books, techniques, formulas, methods - you can spend years reading & studying without ever actually working towards mastery of the skill!

The strategies Ry shared with me inside 10x Launches saved me at least 3-5 years of guesswork and fumbling around- that’s invaluable to me. Our conversations since have only further sharpened my writing and processes.

Without a doubt, working with Ry and learning his methodology and frameworks was the best investment I’ve made in my writing career.”

Kingshuk Mukherjee,

Director of Growth, Unmistakable Creative

Ever stop to wonder why a skilled coach or consultant can boast a 25-50% conversion rate on enrollment calls while traditional launches and funnels sputter out at 1-3%?

What is it about that special dynamic exchange that is literally 10-20x more effective than what most online entrepreneurs and course creators so readily accept?

And more importantly (and lucratively)...

How can we start bridging that 10x gap at scale?

THE MOST PROFITABLE QUESTION YOU'LL EVER ASK

The Coaching the Conversion Method™

COACHING THE CONVERSION™ IS A COMPLETE, STEP-BY-STEP SYSTEM FOR:

Amplifying the conversion potential of ANY funnel or system you’re currently using.

Knowing exactly what type of message to send at what stage of your funnel or launch to guide your prospect along the buyer’s journey… meaning, no more staring at your macbook screen wondering “what the hell am I’m s’posed to write here”.

If you’re ready to join over 5,000 students who’ve been initiated into a new paradigm of writing high-converting, integrity-based sales copy in your launch or funnel… then it’s my wild pleasure to introduce you to…

The Coaching The Conversion Platinum Collection

A paradigm-shifting 4-in-1 training suite walking you step-by-step in implementing the Coaching The Conversion Method across your most vital launch and funnel assets.

THE COACHING THE CONVERSION PLATINUM EDITION™ COMBINES 4 INDUSTRY-LEADING PROGRAMS.

+ 10x Launches

+ 10x Sales Pages (CTC edition)

+ Six Figure Emails

+ Seven Figure Emails

The end result: total clarity on how to write empowering, transformational copy across your most vital, cash-changing funnel and launch assets.

10X Launches

HERE'S HOW IT ALL BREAKS DOWN

10X Launches is the first copywriting program fully engineered to speed up the execution and amplify your results of your emails no matter what kind of funnel or launch strategy you’re rolling out.

It’s built not only for best-in-class launch copywriters...

But for coaches, consultants, course creators, and ANYONE who stands to benefit from nailing down their launch and funnel copy faster and with more genuine impact.

In this top-selling program, you’ll get access to:

> 2 “Core” Modules that will initiate you into the “Coaching The Conversion™ method, and how to leverage a new, more empowering definition of “direct response” that opens up the floodgates to greater intimacy, empathy, and conversions.

> 5 “Launch” Modules breaking down every single phase of your launch or funnel in full detail (including some you didn’t even know existed).

You’ll learn exactly what’s at play during the Segmentation & Confirmation, Pre-Launch, Launch, Sales and Closing phases of your funnel and how to quickly craft the messaging that coaches your prospect into the final conversion in a powerful, non-sleazy way.

> 25+ Email Templates. None of that BS “plug’n’play” or “swipe and deploy” stuff that shoehorns your message into lifeless boxes that robs it of all life and power.

Instead, you’ll get FULL breakdowns and walkthroughs of the go-to templates we turn to over-and-over again in 6 and 7-figure launch campaigns.

Meaning, you get to craft your OWN high-converting launch emails in about 25 minutes flat and fire them into ConvertKit (or wtv you’re using) while your coffee’s still hot.

Here’s how it all breaks down:

(to master your launch and funnel emails)

Highlights:

How to finally ditch the sh*tty hard-sell, and instead learn how to leverage the subtle precursors that ethically lead people to raise their hand and buy your program.
The 5 Core Sub-Sequences of every launch or funnel, and the specific actions, attitudes, beliefs, and re-shifts that must be coached across each phase.
Permission vs. Interruption vs. Invitation marketing, and the critical responsibility you assume the moment a prospect opts into your funnel.
A radical new approach to crafting high-converting email copy WITHOUT laboring for hours over your macbook or suffering from blank page syndrome.
How to hire yourself as a full time “conversion coach” and the key traits and mindsets you need to start integrating in order to become more positively influential and ethically persuasive with your audience.

INTRODUCTION TO COACHING THE CONVERSION™

Module 1

Highlights:

The “Gene Schwartz Facelift” and how to identify a hidden “6th level of awareness” that will totally transform the way you position your offer and communicate it to your audience.
Why recognizing your prospect’s “level of awareness” is only half the battle, and how to leverage The “F.R.E.U.D.” method for staying relevant and top of mind during your launch.
How to uncover your market’s “Moment of Highest Tension” and use it to ramp up desire for your product (this is a *can’t miss* if you’ve ever felt your product doesn’t solve an “urgent’ pain).
The 7 Milestones of the Buyer’s Journey and how to use email to “coach” the subtle micro-conversions across each one.
Direct Response 2.0, and how the best hooks and sales messages all start with being willing to ask the right questions.
The Anatomy of a Perfect Buyer and how to reverse engineer the “internal states” and characteristics that make a prospect punch in their credit card by the end of your funnel.
The “47 Golden Questions to Fuel Your Funnel” Workbook which will arm you with the audience, market and product insights needed to craft crazy profitable hooks that land straight in the heart of your best prospects.

Module 2

Going beyond the need for superficial scarcity tricks and “OMG we’re closing in 10 minutes” urgency tactics… and instead, naturally and ethically coaching your prospects into enthusiastic and empowered, “I’m ready. Let’s f*cking do this” buyers.

Leveraging your existing skills as a coach or educator so that you don’t have to shoehorn yourself into a role that never quite felt right.

Executing your evergreen funnels and product launches with more speed, clarity, and profit while truly feeling that what you committed to the page was of the highest integrity.

Giving you outcome-based mastery over the key junctures where cash changes hands (your sales emails and long form sales page) without loading your brain with impractical theories, and sh*t that worked in 1960 but would blacklist you from your own mother’s inbox if she read it.

Highlights:

An advanced form of the “velvet rope” strategy that gets your best prospects excited to join you on the journey. (Note: This subtle form of persuasion is so powerful it nearly resulted in me going to Law School against my will).
Why the “Confirmation Email” is the most underleveraged message of your entire funnel, and how to make it “work harder” in setting up the final conversion.
The infamous “Bieber” Template that gets even your most jaded and disillusioned prospects pumped up and ready to re-engage with your funnel.
How to open up “consistency loops” that earn you the chance to ethically hold your prospect accountable later in your campaign.

SEGMENTATION & CONFIRMATION

Module 3

Highlights:

The art and science of generating those sacred “aha” moments that earn trust, renew hope, and get your prospect excited about pursuing a new outcome with you.
The critical role your pre-launch sequence plays in the overall conversion (hint: MOST of the heavy lifting occurs during this phase) .
How to use your pre-launch phase to liberate your prospect from past failures and generate unstoppable momentum before your cart opens.
The “Sacred Cows With Sour Milk” principle for uncovering which beliefs your prospect is MOST ready and willing to let go of or have re-shifted to be an empowered buyer.
21 Sticky Subject Lines that get opened and serve as easy jumping off points for writing powerful pre-launch emails.
The 2 “Go-To” Email Templates for crafting an effective pre-launch sequence that guides your prospect to a place where your program becomes the only logical choice.

THE PRE-LAUNCH

Module 4

Highlights:

The biggest mistake that marketers make during the launch phase that scares off dozens or hundreds of would-be customers (hint: stop making your launch such a “huge” deal).
The “Aladdin” Template, which will help you go beyond just listing out “features and benefits”, and instead, give your prospect an evocative experience that helps “ground” future outcomes in their current reality.
How to include fast-action bonuses that invite a surge of initial sales.
How a well executed fast-action bonus will help set up the sale later on... even if your prospect didn’t snatch it up.
The “Calm Before the Storm” Template that will help you build trust, intimacy and commitment in the hours leading up to your offer going live.

THE LAUNCH

Module 5

Highlights:

The 3 biggest mistakes marketers make during the “sales sequence” that suck the conversion power right out of your funnel.
How to close the “consistency loop” that you opened up earlier in your funnel.
The right time to start using time urgency in your funnel (warning: do this too early, and you’ll encourage procrastination instead).
How to engineer a perfect mid-cart bonus that keeps sales flowing steadily throughout the biggest lull of your launch.
The Upgraded FAQ template that counters objections, positions you against competitors, and helps your prospect self-select as a qualified buyer.

THE SALES SEQUENCE

Module 6

Highlights:

Discover why one-on-one selling boasts a 10X higher close rate than traditional online marketing… and what you have to do to start bridging that gap at scale.
Why relying solely on superficial urgency (ie. countdowns) is a major missed opportunity… and the REAL behaviors to coach during the closing phase to earn more conversions out of your funnel.
How to combine your program’s Minimum Viable Commitment (MVC) and Quickest Valuable Win (QVW) to get prospects off the fence and into your membership area.
5 Proven Closing Templates you can plug into the final 48 Hours of your launch to 2X, 5X or even 10X your sales.
Risk Reversal vs. Risk Revealer, and how to synergize the two to create a compelling closing argument that pulls even more prospects across the buyer’s line.

THE CLOSE

Module 7

“10x Launches has helped me by providing a framework for every time I need to engage my prospects online. And the themeplates convert like whoa!”

Greg Hickman

Lead Coach & Founder of AltAgency

RY'S TEMPLATES CONVERT LIKE WHOA!

YOUR COURSE IS A GAME-CHANGER!

"I just got 10x Launches, and I’m already blown away by the content. I’m running a launch for a client next month, and your course is a game-changer. Just wanted to say thanks, and keep doing what you’re doing!"

Brad Wages,

Conversion copywriter

AND YEA... A BUNCH OF SMART MARKETING PEEPS GOT A LOT OUT OF IT...

“Before 10X I knew how to write a good email. But I didn't know how to write a 10x email. And holy crap did this course deliver on its promise.

I did indeed 10x... I 10x'd my client's investment (I helped Teachable make $500k using this sequence). I 10x'd my hourly rate. I 10x'd my available daylight hours. (Seriously, I now charge $500 per email and using Ry's templates it now only takes me ~1 hour to write.)

So yeah. Don't take this course. I don't want my clients to know I'm not actually special at all.”

Marian Schembari

Conversion Copywriter

I HELPED TEACHABLE MAKE 500K USING THIS SEQUENCE

I COULDN'T HAVE LANDED THE CLIENT WITHOUT 10X LAUNCHES

“This course was directly responsible for landing a client. Crammed the main 10X Launches lessons prior to a sales call, then used what I'd learnt to establish expertise (& get the client excited about her upcoming launch) and ultimately, made the sale. Couldn't have done it without 10X Launches.”

Ami Williamson,

Conversion copywriter

“The email templates are so gold. Anytime I’m about to write a new sequence for a client, the first thing I do is pull out Ry’s templates and get to work. They take so much guesswork out of the equation, and have saved me hours and hours of time.”

Tarzan Kay

Marketing Coach & Copywriter

THE EMAIL TEMPLATES ARE SO GOLD

5-FIGURE MINI LAUNCHES EVERY 2 WEEKS

Ry’s ability to truly capture the essence of my mission as well as help me build sales pages and email sequences that have open rates and conversion numbers I have never seen before. I’ve been in online marketing for over a decade and I wouldn’t dare do a launch without consulting Ry and his genius email marketing methods…

Leveraging the frameworks and templates in 10x Launches, he took my online business from being just above break even to doing 5 figure mini launches every 2 weeks!

I beyond recommend taking the time to learn from a true master.”

Marc Angelo Coppola,

Lead Coach & Founder, Superhero Academy

“Ryan's email copywriting is able to make an emotional connection with the customer like I've never seen anyone do before (which explains why everything he writes converts so well).

Being involved in digital marketing and conversion optimization circles over the past few years, it became clear to me he's one of the industry's most respected copywriters. His work is like a secret weapon for marketers, and I've learned so much from him and his methodologies. If you're lucky enough to learn from him 10x Launches - DO IT.”

Raphael Paulin-Daigle

Conversion & Profit Optimization for Ecommerce | SplitBase

HIS WORK IS LIKE A SECRET WEAPON FOR MARKETERS

This is it.

It’s where the best paid copywriters, coaches and course marketers on the planet earn their keep.

It’s where the conversion either happens or it doesn’t. In cold hard numbers that don’t care how many Clif bars you stress-ate in the process.

It’s where the most admired online business owners transform interest, desire, and engagement and into what you actually want: Sales.

So what is "it"?

AKA - The 15 Point Sales Page in a Day Method

Highlights:

The 15-Point Sales Page in a Day Template that will have you confidently nailing the most intimidating part of any sales funnel in a matter of hours or days.
4 unexpected reasons why having a long form sales page is a non-negotiable part of any successful product launch or evergreen funnel.
The “Starbucks Test” for knowing exactly how long your sales page needs to be.

COACHING THE CONVERSION (SALES PAGE EDITION)

Module 1

Highlights:

The “Coach-Mining” Method that shows you how to use enrollment conversations, product demos, and sales calls to extract the rich insights that you can use to “coach the conversion” at scale.
How to get client sign off on a simple, easy-to-consume (and paid) deliverable BEFORE breaking ground on a 10,000 word google doc that later gets ripped to shreds.
The 67 Golden Questions to Fuel Your Funnel Workbook that will make sure you know exactly who you’re marketing to -- and how to best coach the conversion-- before you write a single word.
5 Advanced Visualizations that plug you directly into the heads and hearts of your best prospects while giving you access to a deep well of “inner data” that you’ll never find on a survey response or spreadsheet.
How to synthesize your data into a “Launch Bible” that keeps you focused and on point while writing your sales page.

COACH-MINING & THE LAUNCH BIBLE

Module 2

Highlights:

How to write a super short “pre headline qualifier” that calls out your most qualified prospects -- and powerfully “sells” them on reading the rest of your sales page.
The biggest conversion sin marketers and copywriters make when writing about “desire”... and how to use a combination of Maslow’s hierarchy of needs and the Shawshank Redemption to fix it.
Why words like “pain” and “struggle” fall on deaf ears… and how to zero in on the “Moment of Highest Tension” that lights a fire in your prospect and motivates them to take immediate action.

ESTABLISHING THE GAP (POINTS 1-5)

Module 3

Highlights:

Why adopting a new set of “beliefs” is the precursor to any conversion… and how to elegantly weave them into your sales conversation.
How to release your prospect from the self blame and disillusionment of past misfires… and get them excited about taking another crack with your help.
The hidden persuasion trigger that reinvigorates your most disillusioned prospects, and gets them excited about taking action again.
How to engineer a “Blue Ocean Bridge” that makes your product or service the only logical choice that satisfies a new reality you’ve helped them construct.

EXPLORING THE GAP (6-9)

Module 4

Highlights:

How to write a compelling product tour that doesn’t get quickly skimmed or glossed over… but helps your prospect “see themselves” using your product.
The simple 3-step outline for writing killer module descriptions.
The “Golden Guarantee” that not only reverses risk for your prospect... but unlocks the energy, excitement and resourcefulness needed for them to move forward.

EXITING THE GAP (10-12)

Module 5

Highlights:

Why most sales are lost due to inaction… and the “3 Closes” that dramatically ramp up your prospect’s ability to decide.
How to write a “Final Confident Appeal” that gives your prospect “borrowed courage” to make a decision in the critical closing paragraphs.
The RIsk Mitigator Close that dials up the “natural urgency” in your prospect without relying solely on countdown timers or disappearing bonuses.

ESCAPING THE GAP (13-15)

Module 6

The sales pages I’ve written for our clients using Ry’s template alone are bringing in serious $$$s, over and over again.

Just as an example... One of our clients had a $100K + launch for a $47 product. Another is seeing a 22% conversion for a membership site. PLUS I’ve been able to streamline AND deepen my conversion copywriting process too.

If you want to write high-converting sales pages that connect powerfully with your ideal audience, you need 10X Sales Pages.

The course covers everything you need to know about crafting compelling copy and understanding your buyer. You’ll never suffer from “blank-page” syndrome ever again. I can guarantee that.”

Prerna Malik

contentbistro.com

10X SALES PAGES IS A GAME-CHANGER!

WE EXCEEDED OUR GOALS BY 21% FOR THE SALES PAGE

“Right after I finished 10x Sales Pages, I got a call from Spencer Haws from Niche Pursuits

to write a course sales page for Organic Traffic Formula.

In the first week, we exceeded our goals by about 21% for the sales page. His goal was to do $40,000 to a 1000-person list with a $600 course. We did $47,000 in the first week.”

Jesse Gernigin,

authoritycopy.com

“I’ve written just one sales letter using 10X Sales Pages, but it was a huge success. Over the course of a 5-day launch, my sales page did 1161 sales for a grand total of $228,717.”

Brad Wages

bradwages.com

MY SALES PAGE DID 1161 SALES FOR A GRAND TOTAL OF $228,717

PRICELESS, INSPIRING AND EMPOWERING

“I’m on Track 2 of 10x Sales Pages. How you have blended the psychology, marketing, coaching, mentoring and passion into this training is so priceless, inspiring and empowering. Thank you for preparing this course. I practically get goosebumps as I think about the possibilities. Thank you.”

Seyda Koncuk,

“I used 10x Sales Pages to help me create a sales page and webinar for a program I’ve been offering for nearly 2 years. I knew that the only thing keeping me from reaching more people was how I was selling it.

10x Sales Pages Track 2 is absolutely phenomenal and I feel so empowered after spending the past week doing all the exercises and creating the sales page and the webinar. This Friday I am presenting the new material to over 100 people and even though I’ve presented the program to 1000s in the past, NOTHING compares to what just happened to the transformation of my message as a result of this training.

Ry Schwartz - you ROCK! Even though I am not a copywriter, this has been life changing - so excited to see what happens next!”

Leisa Peterson,

Coach and Bestselling Author of The Mindful Millionaire

NOTHING COMPARES TO THE TRANSFORMATION OF MY MESSAGE AS A RESULT OF THIS TRAINING

I'M NOT ONLY USING IT WITH CLIENTS, BUT ALSO MY OWN PROGRAMS AND PRODUCTS

Having a proven process and understanding the psychology behind why we do certain things, everything from the introduction to the lead and the guarantee, plus all of these little sections that in the past were pretty easy to just skim over. But now I can come at them from a much more strategic place.

I followed their process so closely, to the point that if it didn’t convert, I’d question the offer, not the copy. I just love 10x Sales Pages. I’m so happy to have it as a resource.

I’m not only using it with clients but also for my own programs and products. Right now, I’m writing a sales page for my quiz program, and I’m definitely using everything that Ry teaches.”

Chanti Zak,

Copywriter & Quiz Funnel Expert

AND YEA... FOLKS KINDA DUG THIS ONE TOO...

Six Figure Emails & Seven Figure Emails

Welcome to the “Johnnie Walker Blue” of our email template series.

This is the premium blend for more advanced marketing palates.

All pulled straight from my highest-performing launches for industry titans like Amy Porterfield, Todd Herman and Copyhackers.

What you’re getting are 13 advanced email templates that you can use in a pinch when you need to write a standalone sales email, a webinar invitation, a post-webinar replay, downsell, or flash sale.

To be clear, these aren’t those sketchy and lifeless “swipe and deploy” templates you may have seen swimming around the shadier parts of the online marketing cesspool.

These are loose, flexible templates that guide you through deep-dive masterclasses teaching you the advanced psychology behind each one.

Meaning, you actually understand WHY they work, and are fully empowered to engineer them to best serve your audience.

The epic “launch day” email that kicked off Todd Herman’s legendary 90 Day Year launch campaign. (The Anti-Launch Launch template)
What you can learn from Disney to create stronger product affinity and ramp up desire (learnt inside the Anthropomorphic Activator template)
The Market’s Search for Meaning template inspired by Victor Frankl’s classic.
The 3-Part webinar-replay sequence that we served up as part of Amy Porterfield’s epic Digital Course Academy launch. (The Traffic Light & No Ghost Shall PAS)
Deep dive psychology masterclasses that outline the “inner workings” of each template so that you know how each one is “coaching the conversion."

Highlights

The 5x your ROI in 60 Days Guarantee

The best part about the Coaching The Conversion Platinum Edition is that it’s designed both for short-term profits AND long-term mastery.

Meaning, if you currently have an email list, or underperforming sales funnel -- you can literally dive into the email templates found inside 10x Launches and Six Figure / Seven Figure Emails -- hit “broadcast” and watch in real-time as you 2x, 5x or even 10x your ROI from the whole program.

Same applies if you currently have an underperforming sales page. You can either rewrite it using the full 15 Point Sales Page in a Day method… or optimize key sections (like the Guarantee, FAQ, and Final Confident Appeal)... to see if the uplifts generated have made the whole investment worth your while.

Bottom line is: We’re not asking you to make a final decision. We’re asking you to do what all great marketers do -- test it -- and make a final decision in 60 days from now from a place of total clarity.

If for whatever reason, the Coaching The Conversion Platinum Edition isn’t one of the best training investments you’ve made in your business, simply shoot over an email to hello@empireengineering.co and we'll personally refund your full investment without any of the “jumping through hoops” or awkward sh*t.

In total, here’s what you’re getting inside the

+ 10x Launches - Value $2,000

+ 10x Sales Pages (CTC) - Value $2,000

+ Six Figure Emails - Value $497

+ Seven Figure Emails - Value $597

CTC CIRCLE

$97 MONTHLY MEMBERSHIP

997

A ONE-TIME PAYMENT OF

You’re ready to 5-10x your ROI in the next 60 days if...

You’re a copywriter who works with coaches and course creators: You have sales pages to write, launch sequences, upsells, downsells, and 20,000+ words to deliver on time.

With results. That’s why you feel incredibly awesome leaning into templates and techniques that have proven to help you write epically faster with exponential results WITHOUT burning your client’s list with copy that has you feeling their cringe on the other side of the zoom call.

You’re a coach, course creator or consultant who feels unnatural, awkward, or flat-out unconfident in writing your launch and funnel copy. Maybe you’ve resisted it -- but you’re excited to tap into your natural talents by leaning into a leaner, faster, more intuitive system that’s captured inside the Coaching The Conversion method.

You can pass the “trello test” Meaning, if you have a launch coming up, an email sequence to write, a long form sales page to conquer… then why wouldn’t you put The Coaching The Conversion Masterclass to the test?

Or better yet… why would you willingly choose to start with a blank page and blinking cursor instead of leaning into the templates and techniques that have fueled over 50M in course sales for industry legends like Amy Porterfield, Todd Herman, Copyhackers and many more.

You gotta write fast. In 10x Launches you’re getting 25 email templates covering every phase of the funnel… in 10x Sales Pages, you’re getting a section-by-section breakdown of what your long form sales page is “coaching”.

And in Six Figure Emails and Seven Figure Emails you’re getting 13 more advanced high-converting templates pulled from our highest grossing launches for top tier clients.

Meaning… no more guessing.

No more clinging to your Nespresso machine like a damn lifeline.

Just login, grab a template, watch the 15 minute breakdown -- and get to effin’ work.

The Coaching The Conversion Masterclass isn’t a “learning game”.

It’s not a “I have to wake up extra early this month to crank through 8 hours of content before getting to the good sh*t game”

It’s a highly-focused execution game that you get to play EVERYTIME your business or client needs a new email sequence, a new sales page, or to optimize the core assets in an existing evergreen funnel that’s lost its shine.

And damn, what a beautiful (and profitable) game it is.

You’re aware (and extra confident) of the 5x your ROI in 60 days guarantee

The Coaching The Conversion Platinum edition wasn’t put together to be another scary, “how will I justify this expense” high-ticket program that has you stressed right out of the gates.

Investments (even the ones with high ROI potential) don’t need to be scary. Whoever said that “it should be a little scary” is a masochistic ass*hole projecting his bullshit on the world… and somehow we’ve all listened.

The Coaching The Conversion Platinum edition has the same (if not higher) ROI potential as those high-ticket programs floating around… but comes at a fraction of the investment, and a fraction of the time needed to implement and realize (from a place of actual data) how wise of a decision it actually was.

So while you’ll quite literally be able to 5x your ROI with a single email send forty minutes from getting your login…

You’ll get a full 60 days to go through the content; write as many launch or funnel emails as your marketing heart desires -- write a new sales page for your signature offer -- put the coaching the conversion sales framework into play on your enrollment call -- and only THEN… make a final decision from a place of actual knowing.

CTC CIRCLE

$97 MONTHLY MEMBERSHIP

997

A ONE-TIME PAYMENT OF

Here’s what you’re getting inside the

Coaching The Conversion Platinum Edition

Total, non-BS value: $5,094

Everyday Price: $2,997

+ 10x Launches - Value $2,000

+ 10x Sales Pages (CTC) - Value $2,000

+ Six Figure Emails - Value $497

+ Seven Figure Emails - Value $597

READY TO STOP "SELLING" AND START COACHING THE CONVERSION?

Questions our most successful students ask BEFORE grabbing their login on the next page

Is this a mega-program that will take months to get through before kinda / maybe / sorta seeing a result?

Hell-to-the-no.

While its true that the 4 programs and 15+ hours of training inside the Coaching The Conversion™ Platinum Edition will slowly re-write your belief systems around copy, marketing and sales…

The “omg, I just 5x’d my ROI with a single email send” results can start within hours of getting your login.

In fact, we recommend you start with the Quick ROI Crash Course we’ll send you along with your login, detailing our favorite “same day” ROI plays you can put into immediate action.

Why can’t I just hire this out to a copywriter?

You can. And perhaps one day you will.

Thing is… until you’re well into the mid six-figures, allocating budget for a proven, highly-skilled copywriter that you can blind-trust… is a difficult proposition.

This was true with all the incredible course creators we’ve worked with (Amy Porterfield, Todd Herman, Josh Shipp, Dan Martell, etc.). All of them, without exception, were writing their own copy until it became nearly impossible for them to do so.

It looks like this is only covering sales emails and sales pages. What about ads or social?

The Coaching The Conversion Platinum Edition was built for one purpose… to help you master the places where cash changes hands.

That said, organic and paid social (fb and instagram) may play a big role in your top of funnel lead gen…

If so, the launch emails inside 10x Launches can (and have) been adapted by the same of our top students to be used as social posts (and even ads).

HERE'S WHAT YOU GET INSIDE THE COACHING THE CONVERSION PLATINUM EDITION

Total, non-BS value: $5,094

Everyday Price: $2,997

+ 10x Launches - Value $2,000

+ 10x Sales Pages (CTC) - Value $2,000

+ Six Figure Emails - Value $497

+ Seven Figure Emails - Value $597

CTC CIRCLE

$97 MONTHLY MEMBERSHIP

997

A ONE-TIME PAYMENT OF

Can you remind me of what I’m getting when I sign up today?

It’s your long-form sales page.

And the truth is… most copywriters and marketers avoid long-form sales pages like the plague... treating it like a close-talking lepper with coffee breath... instead of the 24/7 salesperson your sales page - that final step in your marketing funnel - should be.

So why do marketers (and even pro-level copywriters) avoid sales pages?

Because writing a long-form sales page is intimidating AF.

It’s the Night King of the Whitewalker army.

It’s the Beef Wellington on Hell’s Kitchen.

It’s the Lord Voldemort of your marketing funnel - aka the funnel asset that shall not be named.

A long-form sales page is where you’ll spend dozens of hours writing THOUSANDS of words that will either confirm your claim as a top player in your space...

Or will tell you with Gordon-Ramsay-esque candor that your marketing wasn’t as good as your business coach told you it was.

There’s real pressure in that.

But there’s even real-er payoff in being able to do it faster - and more profitably - than anyone else in your industry. A payoff that even affords you the right to make up words like real-er.

Confronting, yep? Conquerable. Absolutely.

In 10x Sales Pages, you’ll go through the exact process I’ve used to write over twenty 6 and 7-figure sales pages for the likes of Amy Porterfield, Copyhackers and many more.

Here’s how it all breaks down:

Bob?

THE 3D, EVER-EVOLVING AVATAR

Customer Support Terms of Service Privacy Policy Disclaimer

This site is not a part of the Facebook website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.

DISCLAIMER: The sales figures stated on this landing page are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We're not implying you'll duplicate them (or do anything for that matter). The average person who buys "how to" information gets little to no results. We're using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT PURCHASE THIS PACKAGE.

More reclusive than Salinger on a rainy day, Ry Schwartz has been deep in the trenches for dozens of 6- and 7-figure product launches and evergreen funnels.

He’s written for and/or consulted with top online entrepreneurs and trainers like Amy Porterfield, Todd Herman, London Real, Josh Shipp and Dan Martell just to name a few. And he’s done it all without writing a single line of “copy”.

Instead, he developed the Coaching The Conversion Method™ as a faster, more natural and intuitive framework for crafting launch and funnel copy that connects deeply with your prospects, and “coaches” them into being the perfect buyer.

Ry has used his signature CTC processes to generate a combined revenue of $75M+ for his partners and clients.

Ry Schwartz

Meet Your Trainer

That’s the biggest question I had circling around my grey matter as I was developing the Coaching The Conversion Method™.

Traditional persuasion tactics may have taken us to the point where we can get *decent* conversions…

But what if we saw ourselves NOT as marketers that had to bend our ethics as we arm-twist and gas-lit our prospects into the final sale…

But as conversion coaches tasked with creating a new reality, a new set of beliefs, and a series of micro-actions that made buying your product feel like a natural next step?

What if we treated a “sale” not as an isolated thing that occurs in a silo...

But as the predictable end point once you’ve effectively coached the transformation between Point A and Point Buyer?

And what if…

As an experienced coach, consultant or course creator, you were ALREADY equipped with the prerequisite skills for leading your prospect down that path?

What a refreshingly new and profitable paradigm that would be.

Phil Powis

(The Wizard)

Meet Your Trainer

Building his one-man consulting firm to north of 6 figures/month, Phil Powis has quietly become one of the most sought after marketing automation wizards in the online coaching and education space; partnering with the likes of K.C. Carter (This Epic Life), Jonathan Fields (Good Life Project) and Leo Babauta of Zen Habits.

As a marketing strategist and partner for 6 and 7-figure brands across industries ranging from healthcare, e-commerce, and transformational coaching, he cares deeply about the work he undertakes with clients all on a mission to create positive impact in the world. Phil is committed to providing unwavering support to your incredible mission in the world.

Phil Powis (The Wizard)